Oh the Horror! A Customer!

I know, I’m shameless. But it got you here so…

Take a look at your website as a customer…but not just any customer, the customer you’re trying to attract. 

Before you go to your site, open a private or incognito browser. This is to eliminate any previous caching of your site. The first thing you want to know is – can I find my site like a customer by using keywords?

For example, I have a friend that sells commercial insurance including bonding. For him to see how his website is doing with key words he might type in, “commercial insurance near me” or “construction bond”.

If either of these keyword phrases serve up his site on the first page of Google then his site most-likely has good SEO built in and/or a good Google My Business listing. If not, he may need to do some advertising with Google to get to the front page.

Once you get to your site, look at the home page, determine what type of customer you are and look for the most obvious product or service you sell.

Okay, I have to mention this. If you’re not sure who your customer is, that’s a marketing felony. Look at your customer base. Chances are 20% of your customers make 80% of your annual sales. These are the customers you want.

Okay, back to the exercise.

So be one of your 20% of customers. Ask yourself:

  • What products or services would I be looking for?
  • How easy is it to find what I’m looking for?
  • Does my content (verbiage, imagery, video) compel my customer?
  • Is there a call to action (buy now, call us, send us an email, learn more, download this, etc.)?
  • What is the logical next step? How do I get there?

If your website passes these tests, you’re in pretty good shape. If not, hire someone (like us) to fix it for you.

Your website is the hub of all your marketing activities so it’s critical that your site performs for your type of customer.

Leave a comment, contact me if you have questions…because your website really is…a BIG Deal…

Brian Pascouau Kahuna

The MarketTech Blog

Big Deal Marketing Group has been delivering measurable results since we rebranded our operations in 2013. Everything we do is about you and your organization’s growth. Our goal is to provide both a superior customer experience and tremendous value for our customers.

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